Mark Scheme

Construct and Evaluate	(AO4 30 marks)
Level 6 (Construct 17-20, Evaluate 9-10) Candidates' demonstrate flair and creativity to construct an impressive product which would engage a potential audience. They demonstrate the ability to handle technology confidently, including ICT, and use the techniques and conventions of the chosen medium and genre creatively and convincingly. They evaluate their production making cogent and critical connections between the experience of carrying out the production and all the key concepts. The evaluation is concise and well-organised, using accurate spelling, punctuation and grammar.	25-30 marks
Level 5 (Construct 13-16, Evaluate 7-8) Candidates demonstrate competence to construct an effective product which would be likely to appeal to a potential audience. They handle technology competently, including ICT, and use the techniques and conventions of the chosen medium and genre effectively. The evaluation shows an informed understanding of the key concepts. The evaluation is concise and well-organised, using mainly accurate spelling, punctuation and grammar.	19-24 marks
Level 4 (Construct 9-12, Evaluate 5-6) Candidates demonstrate appropriate skills to construct a satisfactory product which a potential audience might find interesting or engaging. They utilise technology, including ICT, and use appropriate techniques and conventions of their chosen medium and genre. They meet all of the requirements of the task. When evaluating their products they are able to discuss how some of the key concepts have informed their production. The evaluation uses some accurate spelling punctuation and grammar.	13-18 marks
Level 3 (Construct 5-8, Evaluate 3-4) Candidates demonstrate some appropriate skills and mostly meet the requirements of the task to construct a product which might have some limited appeal to a potential audience. Some conventions of their chosen medium and genre are evident. The evaluation may be largely descriptive but some key concepts may be addressed. In the evaluation, communication, including spelling, punctuation and grammar, may not be wholly effective.	7-12 marks
Level 2 (Construct 1-4, Evaluate 1-2) Candidates construct a recognisable media product. In their evaluation, they provide a simple review of the production. Communication, including spelling, punctuation and grammar, may be limited.	1-6 marks
Level 1 (Construct 0, Evaluate 0) No work worth the award of a mark.	0 marks

Deadlines

All of your trailers must be finished and uploaded to your blog by -

25th March 2014

This gives you 2 weeks!!!

If you do not think you will be able to meet the deadline, you need to speak to Mr Ambrose this week!!

Your blog should now contain -

Ideas
Storyboards
Plans
The Treatment
Research into Representation
Research into Locations/Props etc.
Initial Videos
First edits