Task

TASK

Sketch out an idea for a print-based advert (or an advert campaign) for diamond jewelry. Treat this as practice for the practical task in the exam.

1. Think about your idea. Who is your audience? (Who are diamonds likely to be targeted at?) What things - ideas, colours, design styles - are likely to appeal to this audience?

2. Sketch your idea.

3. Annotate your idea, explaining who the audience is and how you have attempted to appeal to them. What is your line of appeal? How have you represented the people in the advert (assuming there are any?)

4. Upload your idea to the blog.

5. Explain who the target audience is on the blog and using the Uses & Gratifications Theory ecplain why it would be a successful advert.

6. Repeat all of the above for a diamond ad aimed at women.

7. Apply the uses & Gratifications theory to your coursework analysis