Things to consider: Write answers on your blog.
- What
is your product ?
Identify what type of brand you want.
Write out as many of their values as possible.
(Reliable, modern, edgy, traditional, budget, luxury, family-friendly, healthy,
economical, eco-friendly, friendly, playful, professional, cutting-edge, disposable,
eccentric, controversial, young, cool.)
Cut them down to 5 that you feel best summarises
this brand.
Identify what it is within their marketing that has
helped you make this decision.
- Who
is your target audience?
Who
are you trying to target? Profile the target demographic.
a)
What are the age target audience?
b)
Is the brand trying to appeal to a particular gender?
c)
What do you imagine the lifestyles of their target audience
are like?
-
Think about how much money they might earn
-
When do they consume the product?
-
Explain why you think they buy into the brand? Is it
convenient/luxurious/healthy/cheap/delicious/indulgent/a staple?
d)
Why do you think the audience would choose to buy this brand
over other competitors or similar products?
- How
will you appeal to your audience?
- What
will be the audience’s motivation to buy your product? What are the
connotations associated with buying your product?
- Is
your slogan effective? Memorable/funny/serious/rhetorical etc.
