Friday, 10 October 2014

Your Own Viral Ad


*      Write a new blog post – My viral ad
*      Decide on a product
*      Research brands and their ads – How do they advertise?
*      How do they appeal to their target audience?
*      Write up to 3 ideas – few sentences on each
*      Start a 1-300 word treatment for your idea
*      Comment on how you have represented groups of people in your work.
*      Comment on institutional features – the brand you picked/invented, the labelling you have used, if you have picked stars to help promote your film.
*      Who is the target audience and how will they use/consume this film and its promotional material?
*      Start a preliminary storyboard

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