Storyboarding

The storyboard should also include.....

                Type of Shot / Framing / Camera Movement and Angle e.g. close up used to show emotion, establishing shot sets the scene, low angle camera encodes vulnerability.

                                Lighting and Sound e.g. low key lighting, natural lighting, high key lighting, non diegetic narrative voice over, diegetic sound of footsteps…

                                Costume / Setting – this will be relevant as your storyboarded advert is for a fashion brand (think about aspirational locations the audience will identify with).

                                Editing Instructions – will you be using traditional straight cuts, dissolves (where one image blends into another), fades to black (normally signifying then end of a sequence or scene), jump cuts or wipes?

                                Graphics and Special Effects – if you are using CGI or graphic effects ensure these are indicated on your storyboard.

                                Timings – remember this is a 30 second TV advert. If you storyboard 20 frames then your frame timing will be between 1 and 2 seconds although in reality with an advert you may wish to have some shorter frames e.g. ½ second and some longer e.g. 2 seconds depending on the narrative.